Experience

Analytics and data engineering since 2018, market research before that

Since 2018 at OneMagnify, a service provider to Ford, in four roles from Data Analyst to Analytics Manager. Before that, quantitative market research in the Dominican Republic.

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OneMagnify

OneMagnify is a service provider to Ford.

Jan 2022 to presentCologne, Germany, hybrid

Analytics Manager

OneMagnify

Player-coach across solution design, development, consulting and data delivery; leads a five-person team.
Led the migration of the shared BI reporting and delivery platform from on-premises tools (Alteryx, Hadoop) to Google Cloud Platform over roughly one year; defined the migration approach.
Delivers end-to-end solutions including BigQuery/Dataform pipelines, Looker Studio dashboards, Cloud Run Functions, internal applications, APIs, web applications and workflow automation.
Extended the offering beyond data pipelines into APIs, web applications and reusable delivery templates.
Introduced AI-assisted development workflows and agentic automation; builds chatbot and agent interfaces and data-ingestion UIs.
Owns delivery operations, roadmap prioritisation, solution architecture, stakeholder management, standards and mentoring.
Builds, manages or helps manage systems used by Ford Customer Service Division, Customer Experience, Global Data Insights and Analytics, and Ford Pro. Estimated scope: four Ford departments, around five business stakeholders per department and around twenty internal users per department.

Apr 2020 to Dec 2021Cologne Bonn region, remote

Data Scientist

OneMagnify

Developed classification models for purchase propensity and upsell targeting.
Deployed the first machine learning model in production for Ford’s European Customer Service, Marketing and Sales team.
Integrated model outputs into lead management, CRM and digital advertising workflows.
Managed the ML lifecycle and presented methodology and value to senior stakeholders.

May 2019 to Mar 2020On-site

Senior Data Analyst

OneMagnify

Implemented the first recommendation algorithm pipeline for Ford Europe’s Parts Portal and Wholesale CRM.
Developed market basket analysis to identify purchase patterns and cross-sell opportunities.
Replaced legacy manual reporting with automated systems that improved reliability and turnaround time.

May 2018 to Apr 2019Cologne Area, Germany, on-site

Data Analyst

OneMagnify

Developed the Likelihood to Service model and accessories cross-sell logic.
Ran feasibility studies that defined infrastructure requirements for future ML deployment.
Built segmentation frameworks that connected analytics with business operations.

Quantitative market research

2014 to 2017Santo Domingo, Dominican Republic

Quantitative Market Researcher

Freelance, self-employed

Advised agencies on methodology, designed samples and questionnaires, coordinated surveying teams, and presented findings. Clients included Lupa RD and QualiGlobal.

Jun 2012 to Sep 2015Dominican Republic

Senior Market Intelligence Analyst

Claro RD

Designed and ran quantitative research for Marketing, Advertising, Product and Customer Service. Worked on churn prediction, marketing mix modeling, brand equity measurement, store distribution and satisfaction driver analysis, using methods such as conjoint analysis and logistic regression.

Jun 2011 to Jun 2012Dominican Republic

Market Research Analyst

Dichter & Neira Research Network

Market research delivery, analysis and reporting, including survey analysis and open-ended coding.

Education

2015 to 2017

MSc Economics

University of Konstanz

Thesis: Business Cycle Asymmetries and Loss Aversion

2013 to 2014

Postgraduate Diploma, Statistics Applied to Business

Instituto Tecnologico de Santo Domingo

2007 to 2011

Bachelor’s Degree, Marketing

Pontificia Universidad Catolica Madre y Maestra